Yokohama Tire

Over the course of almost five years, I played an integral role in shaping the brand's strategic direction by working closely with the marketing department at the YTC office two days a week. My responsibilities encompassed defining, driving, and implementing strategic branding initiatives, creative design solutions, and providing leadership across all content and execution channels.

My extensive work spanned various disciplines, including campaign advertising, branding, social media, print, digital, and environmental designs, product launches, and B2B initiatives. During this time, I successfully fostered partnerships with renowned brands such as Chelsea FC, Porsche, LGPA, IMSA, Nitro Circus, Spartan Race, Pikes Peak International Hill Climb, Nitro World Games, Nitro Rally Cross, SEMA Ignited, Crandon International Raceway, NORRA, and many more.

Since 2021, I've had the privilege of serving as a freelance creative, designing the prestigious Porsche Pikes Peak Trophy by Yokohama Tire course map, event posters, and booths.

I recently story boarded and designed their brand experience video (see below).

I also randed & designed YTC's dealer training module. One of the most import sales tools for the brand. Demo designed in After Effects & over 100 product tutorial pages designed in Figma, with 1000s of art & video assets designed (see below).